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Modern Exhibition Technologies

Modern Exhibition Technologies

Most exhibitors consider participation in trade shows as an integral part of their marketing communications. Exhibitions have a multifunctional value. Other marketing tools do not have such a wide range of possibilities. In addition to the demonstration of products and services, trade shows offer a direct interaction with people. This allows you to evaluate their reaction,...

Posted on November 21, 2017Read More

Multimedia Technology at Trade Shows

Multimedia Technology at Trade Shows

Multimedia is a system that influence people through several channels (video, audio, text) and often provides the opportunity for interactivity, for example, in the process of playing or learning. Intelligent systems are another variety of multimedia. They not only broadcast information, but can also centrally manage it. The use of multimedia technology in marketing aims at...

Posted on October 12, 2017Read More

Traditional Marketing Methods and How They Have Evolved With Technology

Traditional Marketing Methods and How They Have Evolved With Technology

Marketing goes back to the first act of trade between two parties. Information that was passed around by word of mouth through stories in favor of something was the first form of marketing. Methods used in marketing have evolved and changed with time as the consumer changes. As once localized businesses extended their markets and eventually went global, it became increasingly...

Posted on March 26, 2015Read More